Did you purchase your new Auburn tag this year?
If you did but didn’t tell the DMV that they could release your name to Auburn, we need to hear from you. Fill out this short form to let us know you bought your new Auburn tag and be counted as a loyal supporter!
Get Your New Design Today
Support student scholarships by getting an Auburn license plate.
With a new design for 2020, it turns any car into a sports car.
- Proceeds from the sale of Auburn University license plates in Alabama help fund scholarships.
- You get to customize your tag’s message to fit your personality!
- More than $17 million has been raised for scholarships since the program’s inception.
Make Your Purchase Count!
- Let Auburn count you as a loyal donor by asking the DMV how to connect your tag purchase back to the university.
- Already purchased your 2020 tag? Call 334-844-ALUM (2586) or email email@example.com and tell us!
Use the dropdown menu below to find your state and reserve your Auburn license plate today.
New Auburn license plates can be purchased at your local DMV, tag or satellite office.
The tag is $55 for first-time purchasers, plus the regular state vehicle fee of $24.25 from local tag offices throughout the state. Tag renewals for subsequent years of the same design and characters will be $50 in addition to the normal tag cost.
Yes, Auburn license plates may be purchased at any time, regardless of the individual’s tag renewal month. You may pay slightly more for renewing outside of your renewal month.
The state requires the collegiate license plate designs to be changed every five years. The new design features the interlocking AU logo on the left side of the tag, orange and blue stripes across the bottom with “Auburn” in orange and “Alabama” at the top.
Auburn tags are available in Alabama, Georgia, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia.
Proceeds from the sale of Auburn University license plates in Alabama go to the Auburn University “License to Learn” Scholarship Endowment Fund, a statewide program that raises funds for freshman scholarships. Tag sales from North Carolina, South Carolina and Texas also benefit scholarships.
When purchasing your Auburn tag, ask your local DMV how to connect your tag purchase back to the university.
No, all fans and friends of Auburn can purchase an Auburn tag for their vehicle.
Behind the Plate: How the Auburn Car Tag Got Its New Design
Kaleigh Peltack, graphic designer for the Office of Alumni Affairs, created the design that was chosen for Alabama’s new Auburn license plate. A 2017 graduate from Auburn with a degree in graphic design, she attained a position with the Office of Alumni Affairs following her experience as a student worker during her junior year. Peltack discovered the opportunity to create a design for the new tag through her work with the Office of Alumni Affairs, where the car tag program will now be housed
Where did you get your inspiration for the new design?
We had a meeting in the Harbert Family Recruiting Center with Allen Greene, and he brought up the power strip that’s on the helmet and featured throughout Athletics. That stuck with me because it catches not only the athletics, but the academic side of Auburn with our colors, while also accenting the logo of Auburn.
How many other designs were sent in to be chosen for the car tag?
About 10 total designs were sent in. The Office of Alumni Affairs sent in two or three, while Auburn’s Office of Communications and Marketing and a few other areas sent in designs as well.
How was this design project unique from your regular projects?
This will be more widely seen around the country in other states, reaching a wider audience compared to other design projects.
How do you feel knowing your design work will be displayed on vehicles all around the country?
I am excited but nervous, because there’s always feedback, but I will take that feedback in stride.
What were some of the restrictions of designing a car tag?
Alabama had to be on the top of the tag within a certain space, with the heart representing the Heart of Dixie, orange and blue colors and the interlocking AU logo to be obviously recognizable as Auburn anywhere.
What is your involvement with the car tag program now that it is housed in the Office of Alumni Affairs?
I am continuing to design collateral including posters, web ads, webpage banners, social media content, postcards and any other print media, continuing the power strip throughout these materials as a nice clean element.
Have you purchased the new car tag displaying your design yet? If not, do you plan to?
I just recently paid for a new tag, but I definitely plan to purchase the newest one when it is my time to renew. My family plans to purchase them as well, which will be really cool. I have to decide what I want my tag to say!