Auburn News

Young Alumna Designs Success

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Auburn’s newest entrepreneur Eloise Stewart is changing the game of branding one small business at a time. She combined her passion for design and heart for mentoring to create .eloise.

Stewart graduated from Auburn University with a B.A. in apparel design and production management in 2011 and graduated with a Masters in consumer behavior in 2013. She also taught for a year at Auburn after receiving her master’s degree.

Stewart’s business venture sparked when she noticed a need in the community to help small businesses create a strong logo and brand, as well as the need for individualized career counseling for Auburn University students. “If you would have asked me at the beginning of the year if I was going to start my own business, I would have told you absolutely not,” said Stewart.

She offers her time and services to small businesses by setting up meetings with them to discuss what needs to be done. Stewart gets a feel for the business and its identity and goes from there. She works with them to create a logo, business card, branding materials, strong social media identity or website. She recognizes the vision in their mind and helps get it out.

The other half of the business focuses on mentoring and helping students as they prepare for the real word. Students need someone with a discerning and aesthetic eye that will guide them through the branding process for future internships or jobs. Stewart provides honesty and expertise to help students develop professional resumes, cover letters, business cards and various other items needed. She is aware students are on a budget and has created affordable service packages for students to use or even combine.

Recently, Stewart has created webinars for students to tune into to learn more about the work world and how to use your LinkedIn profile to benefit you and your professional future. During this spring semester, she has put together a thank you writing workshop and the process of getting hired workshop. Both designed to help students get the most out of the job search process.

She has teamed up with a current Auburn student and photographer, Madding McFaddin, to create a photography session, ‘Madd about Portraits’, helping students and young professionals create the perfect headshots. This partnership has been so successful, that the two created three sessions with the last installment on April 10.

Stewart also started AlumNetwork. AlumNetwork connects students to alumni, alumni to alumni and students to the industry. The network is more geared towards current students and alumni of the Apparel Merchandising, Design and Production Management Program at Auburn University. “I began creating an alum contact and career database while I was teaching at Auburn,” said Stewart. “I realized the need to continually be connected with alums and industry.”

Stewart has a passion for what she does. She loves helping local businesses establish their brand and assisting students with making a name for themselves in the workforce. She lives by and explains to people that everything we are doing leads to the next stage in life. “I might not do this for the rest of my life, but I do think I will be an entrepreneur the rest of my life and this is just the beginning,” said Stewart.

For more information or to book an appointment visit