Dear Auburn Family,
I am honored every year to report the Auburn Alumni Association’s accomplishments. But this year, with so many unforeseen challenges, I am especially grateful to share the 2019- 2020 annual report with you. For nearly half of our fiscal year, we carried out our mission of enhancing the engagement and connection of all Auburn University alumni and friends in the traditional ways we have always enjoyed. Then, COVID-19 changed everything and sent our staff home to work remotely. Undeterred, the alumni association found new ways to proceed virtually with scheduled programs, and at the same time, created unique opportunities to connect, even when
we were apart.
These efforts paid off as we generated over 8.7 million social media touchpoints, saw a substantial increase in downloads and interactions on the Forever AU app, and our award-winning Auburn Magazine continued to be recognized nationally.
Innovative programming kept our alumni engaged and connected. From AMBUSH at Home, our annual event with Coach Gus Malzahn and Coach Bruce Pearl, to the 18:56 Speaker Series, to Black Alumni Week and various Auburn Club activities, more than 136,000 individuals were engaged through association-supported events.
Even during a pandemic, philanthropic gifts, including membership contributions, continued to generate critical resources to support our mission. Sustaining life membership increased by a record 330%. Contributing memberships—both annual and life—along with the magazine’s voluntary subscription program, License to Learn and the Auburn Club Scholarship program combined to make a substantial financial impact on many lives.
This year has given us a chance to slow down and reflect on how grateful we are for the Auburn Family. On behalf of the Auburn Alumni Association and our board of directors, we thank you for your unwavering support during these uncertain times.