About the Event

The Auburn Alumni Association and Auburn University Trademark & Licensing hosted #AuburnFamilyFriday at the AU Bookstore the Friday before the Mississippi State game. This was an exclusive 2-hour event where alumni and friends received discounts on all merchandise to shop fan-favorite brands like Under Armour, Columbia and more!

Special Guest

Darla Hall holding two books

Darla Hall was born in Indiana and attended Ball State University in the early 1990s. It was there that she gained knowledge about marketing and advertising. She grew up loving professional football and playing sports. She was nicknamed, “Mighty Mo” in her elementary years because she was the smallest on the team and when they would move into the infield, she would hit it over their heads for a home run! She has kept that determination and work ethic throughout her life in the business world.

Darla is blessed with a wonderful family that she cherishes every day. Hall resides in Vestavia, AL with her husband and four children.