The Auburn tag features six characters, giving fans many options for personalization and is available for cars and motorcycles. The tag is $55 (for first-time purchasers) plus the regular state vehicle fee of $24.25 from local tag offices throughout the state. Tag renewals for subsequent years of the same design and characters will be $50 in addition to the normal tag cost. There’s no extra cost to personalize your tag, so go on, be creative in six characters (letters and/or numbers) or less. Reserve a personalized tag online. Find the Motor Vehicle and Tag Official in your county.