Auburn News

The Emmy Goes to Susansnaps!

By June 11, 2012 No Comments


Auburn alumna Susan Stachler Robbins ‘04 has a successful company based out of Atlanta, with a new honor to add to her list of accolades: her company is going to the 39th Annual Daytime Emmys.

Selected as an official gift of the award show, one thousand of the Susansnaps gourmet gingersnaps’ “Party Packs” were shipped Wednesday to Beverly Hills for the award show June 23.

“The National Academy of Television Arts and Sciences producer for the Emmy Award gift bags seeks out unique brands and was enthusiastic about learning about Susansnaps as we are truly one-of-a-kind,” said Robbins. “The producer said she is pleased to have us participating in this year’s event as not only are our cookies delicious and packaging fun, our story sets us apart.”

Their story is truly unique. A week before graduating from Auburn in 2004, Robbins (named for her Aunt Sue, who passed at 28-years-old from Hodgkin’s disease) felt a lump in her throat. Her father had just finished a successful year of chemotherapy for non-Hodgkin’s-related lymphoma.

At the age of 22, she too had cancer.

Susansnaps were a labor of love developed by her mother Laura Stachler as she watched her husband and daughter undergo chemotherapy within the same year.

Ginger, the main ingredient in gingersnaps, is a natural stomach soother. As the cookies gained popularity during their troubled time, Stachler coined them Susansnaps for her daughter and sister.

Today Susansnaps is a fulltime company that carries a story which has touched so many people.

Monday marked the 35th anniversary of Susan Carver Smith’s passing, but her family has done much for her memory. A portion of proceeds on all cookie sales go to the Susan Carver Foundation for cancer patients and research.

Robbins, whose greatest accomplishment was beating Hodgkins at age 22, is looking forward to sending her cookies, her story and her aunt’s across the country to the audience of the Daytime Emmys.