Writing Warrior

CJ Holmes’ rise from Auburn basketball walk-on to beat writer for the Golden State Warriors is the stuff of hoop dreams

By CJ Holmes ’16

I’ve covered the Golden State Warriors for the San Francisco Chronicle since February 2022, and have been working in media since 2017. But those closest to me know that my first dream in life was to be a basketball coach.

My skills on the court were limited. My coaches and teammates knew that. But I loved basketball, and figured coaching would be the best way I could stay around the game that shaped my childhood.

My stepfather, Willie Henderson, is the reason I picked up a basketball in the first place. I was around 11 or 12 years old when I played in my first recreation league game. I hated sports at first. My mom probably would’ve described a younger me as lazy. But my stepdad was persistent, and the concept of competition grew on me over time.

By the time I got to middle school, I was the kid who could recall random sports facts and stats during recess. If I wasn’t reading comic books or playing video games, my television was on ESPN. I’d watch the same segments over and over until they were ingrained in my mind. I never missed a Wizards or Commanders game. Sometimes during class, my teachers would catch me drawing up random basketball and football plays in the back of my agenda instead of paying attention to the lesson. What started as an excuse to get off the couch became an obsession.

A coach in waiting
However, coaching–not being a reporter–was still the goal when I got to IMG as a high school junior. I had an excellent role model in Vince Walden, formerly the academy’s national team coach, currently the director of basketball operations at Texas A&M, as well as Dan Barto, who served as IMG’s head of player development during my time on campus.

Barto had a hand in training all of us, but his focus was on the pros. Jimmy Butler, whose Miami Heat team is playing in the 2023 NBA Finals right now, was even one of his pupils when he was coming out of Marquette. During the springs, when the pros started rolling up to campus to train for the NBA Draft, I would stay after practice and help Barto work out the guys. I also spent countless hours back in Barto’s office watching film on Synergy, trying to learn as much about the game as I could.

Toward the end of my senior year at IMG, when I knew Auburn would be my next stop as a walk-on, I still had to fill out a formal college application. I remember sitting in Walden’s office and pausing when I saw the box that asked me what I wanted to major in. I had no clue what I wanted to do with my life if coaching didn’t work out.

Math wasn’t my thing. History bored me. Science was cool, but doing anything relevant in that field would require an advanced understanding of math, so I knew that wasn’t an option. I had always excelled in English, reading and writing. And after Walden gave me a book to read titled “Don’t Put Me In Coach” by Mark Titus, I decided to combine my love for sports with my interest in writing and major in journalism.

“The voice I never had”
I still don’t quite remember when my desire to coach began to fade. Some of it had to do with watching my first college coach, Tony Barbee, struggling to get me and my knuckle-headed teammates on the same page. Or maybe I was scared I couldn’t handle the pressure that came with the job. But by the time I finished my first-year courses and started my journalism classes, suddenly that’s all I wanted to do. Technically my first job in the industry was with the Auburn Plainsman. Brent Weber was the best professor I ever had and taught me the framework of everything I know.
“Once Bruce Pearl took over the head coaching job at Auburn, there were times when I finished practice, changed in the locker room and went back into the arena to cover an Auburn women’s basketball game for the Plainsman. That is how committed I was. At one point, I covered every team on campus except my own. I became obsessed with storytelling. It felt like journalism gave me the voice I never had, and I enjoyed elevating the voices of those who might have felt the same.”

 

My job at the Plainsman eventually evolved into my first internship at Sporting News. I also worked as a campus correspondent for Sports Illustrated, and interned for the Opelika-Auburn News, the Auburn Athletic Department and the Commanders. I spent a year living at home in Virginia after I graduated, doing some freelance writing while working at Ralph Lauren. Then I finally got my first professional opportunity working as a digital producer at the Dallas Morning News.
Becoming a beat writer
Long story short, things didn’t work out in Dallas. I then met my mentor Marcus Thompson, and my journey as a beat writer began. Luckily I was well-versed in many different journalism disciplines, so transitioning back into the writing space wasn’t too difficult. The Athletic hired me in 2018 to cover the Arizona Cardinals, and Thompson pushed hard for me behind the scenes. During my four years with the company, I also covered the Phoenix Suns, the University of Arizona, Arizona State, Villanova, Temple, Saint Joe’s, La Salle and Penn. Then in winter 2021, I got a call from my current editor, Christina Karl, who asked if I was interested in covering Stephen Curry and the Golden State Warriors. It was obviously a no-brainer. Next thing I knew, I was an NBA beat writer.

The biggest adjustment going from digital to print as a writer was the volume. At The Athletic I wrote once every few days. At The Chronicle I found myself writing multiple stories a day, each day, on top of travel and breaking news. At The Athletic I had more time to craft my stories, but the daily print news cycle required a different level of speed. Over time things got easier, but I’d be lying if I said it wasn’t a major challenge my first few months on the job. However, starting an NBA beat and immediately getting an opportunity to cover the NBA Finals made it all worthwhile.

My experiences playing college basketball have served me well in my professional endeavors. For example, Gary Payton II and Chris Chiozza were on the Warriors’ roster when I started the job, and my Auburn teams played against them. Not every reporter can break the ice that way, and I’ve connected with others in the locker room because I know what it’s like to be in their shoes on some level. Covering the NBA is all about relationships. My experiences in basketball–both as a college player and reporter–helped me build relationships across the league, and I have done my best to take advantage of them.

I’ve been in pretty much every basketball arena across the SEC, and it has been such a joy getting to do the same in the NBA. Each city has a different feel. Each fanbase has different quirks. And despite the struggles the Warriors experienced this season—at least by their standards—getting to watch future hall of famers Curry, Klay Thompson and Draymond Green compete each night has been a privilege. The Warriors’ organization, from head coach Steve Kerr to others in the front office, have treated me with the utmost respect. It’s made my job a lot easier, and I could not be more thankful.

During Golden State’s championship parade last summer, I got the chance to ride on Payton and James Wiseman’s float. Riding through downtown San Francisco with confetti floating through the streets was one of the coolest things I’ve ever been a part of. That’s when the gravity of the gift I’ve been given started to set in. I get to cover one of the best teams in the league, at arguably the highest level in the industry, and I did it all before turning 30.

My job is something I will never take for granted. And although I’m not sure what the future holds, I know I’m not done yet.

Auburn Love Stories: How They Met

Auburn Love Stories: How They Met

From blind dates to football games to chance meetings in the classroom, Auburn alums reflect on how they found love and everlasting romance on the Plains.

Auburn Love Stories: How They Met

Auburn Love Stories: How They Met

From blind dates to football games to chance meetings in the classroom, Auburn alums reflect on how they found love and everlasting romance on the Plains.